It's probably the consumer group that they interviewed for this (i.e. themselves) is obsessed with 'digital' and so opened a browser, a food recipe app, a nutrition app, some music, and 2-3 forms of social media recording so that they can make broadcasts and streaming videos of themselves making said dish to be shown to other members of the same fatuous social group of vacuous fuckwits.
Everyone else opened a book and checked the time on a watch. But everyone else won't buy a fucking 'smart' cooker or give these fucktards contracts to develop products for other fucktards.