Re: 3D TV
They'd have realised that trying to decide on a standard by throwing differing incompatible systems at the market was a surefire way to fail.
Even amoeba have more intelligence about how cooperation can lead to bigger payoffs.
Maybe next time ...
1) form a consortium
2) share resources, and develop a technically correct solution, not a marketing perfect one
3) license it to others, so they can share in the wonga
4) bring to market
instead of doing it backwards ?