I hate to state the obvious, but...
Given that:
• Google is an American corporation.
• Americans* just don't get satire, irony, sarcasm, sardonicism, etc.
• Anything an American* doesn't understand is considered as a threat to his ability to bullsh1t his way to the top, so those who do understand it are treated as enemies.
• A man is judged by the quality of his enemies.
El Reg must be a pretty damned good guy.
* The ones from the USA, that is. Canadian, Brazilian, Guatemalan, etc. Americans exhibit no such disability/psychopathy.