Oh for God's sake
There is no AI. There is statistical analysis, and vast amounts of data, but we do not have a machine to which we can ask : "tell me what is working".
There are highly intelligent people who understand statistics and can fine-tune these statistical analysis machines, but AI it is not.
I would really like for the media to drop the "AI" in their articles, but that is obviously never going to happen because . . marketing. Ai is sexy, and because we don't have it, it is the perfect fantasy.