Google can only be fixed by being broken (up)
It's been quite clear for some time that funding development of the world's dominant mobile OS with advertising revenue will always lead to unacceptable levels of user surveillance and privacy intrusion. No regulation or fine can quell their desire to cheat, lie, and circumvent as long as this unholy alliance exists. Google needs be broken up, with Android becoming a separate entity funded by license fees, (whether from handset makers, operators or consumers is egal) - or be forced into the public domain. Anti-trust legislation must be brought to bear on the Big Brother in our pockets, swiftly and comprehensively. It is not an exaggeration to say that the survival of free and open society depends on it.