Re: yeah, no...
Sure, any company can lie but what is Apple's incentive to lie about this? They have been marketing based on privacy more and more, and they'd lose that if they were found to be lying.
Even if they wanted to secretly collect personal information they don't have any way to effectively monetize it. Where's their massive advertising network like Google and Facebook have? Where's their store that sells tens of millions of different items from hundreds of thousands of vendors all over the world like Amazon?
Google, Facebook and Amazon don't collect personal information for no reason, they do it because their business model requires it. The only other reason to store a bunch of personal information about your users is if you have a lot of idle disk space you want to fill up.
Biting the hand that feeds IT
