A good start
"Our primary audience is 13 to 19 years old as the average age of arrest for cybercrime is 17 (one in four teenagers have committed some form of cybercrime)."
A good start would be to stop calling it "cybercrime". That "cyber-"prefix only gets you laughed at.
Also, does the UK define such crime differently than the US? I would guess that about 9 in 10 US teens have committed some form of it, but only because US law defines it far too broadly.