Paramount: adj
"more important than anything else". What, more important than sales, revenue, profit, design, reliability...?
I don't think I'll be buying a JLR product.* Even if they haven't gone bust, apparently their product quality is of even less importance than their shoddy service.
Or, more probably, their stock statement is just a lie.
* I always wanted a SWB Land Rover Defender one day, but too late :-(
Biting the hand that feeds IT
