Re: what exactly is a clickbait headline? It's a tough question
Robert Carnegie,
It's just house style. Trying to keep up the irreverent atmosphere. After all, Storage vendor brings out new product that's 5% better than last years', ain't exactly thrilling and wonderful It's dull. But if your job involves IT storage, then you might want to know it. So El Reg's style is to mix industry news and comment with a bit of purely silly stuff and some interesting science and a bit of vaguely tech related politics - to make itself more attractive to its readers.
The silly headlines appear when the subbies have the time and inspiration to do so. And long may it continue. Though I confess to being bored of the SuperCali type ones. But I wouldn't wish that personal preference to come between a Reg subbie and their right to twist that particular trope just a little bit more.
Biting the hand that feeds IT
