Re: A bit late
"I don't really remember a lot of logo fashion from the '70s [...]"
Tennis player Fred Perry's shorts carried the small laurel wreath logo on the left hem probably since 1952. More recent branding has shirts that have the logo writ large plus the name at the same scale - across the chest.
Tennis player René Lacoste apparently put his crocodile/alligator logo on shirts in 1933.
The Jantzen Diving Girl logo appeared on their swimsuits in 1923.
Biting the hand that feeds IT
