We need Diminished Reality
It's simple. Like Zaphod Beeblebrox, you wear sunglasses that block out anything you don't want to see. This is actually doable, if you don't mind carrying high-end AI around with you. A camera mounted on your sunglasses scans the field of view for logos and icons, and active optics conceal them from your vision.
Of course it could get a bit awkward moving around if advertising takes up most of your field of view, but then the AI can also project helpful visual cues so you can dodge bus shelters, dogs, and oncoming moped bandits.