No simple security.
Nobody cares more about your security than you do (ok, possibly your mum). All home routers* already provide a large number of services that the owner never touches so all that is needed is a decent GUI slapped onto the protocol and the owner to get into the habit of zipping their fly. I'm not confident on the last point given the rise in IOT doorlocks but at least for those who do there will be some benefit.
Cloud based security will only be as good as the manufacturer wishes to pay for and many will simply buy-in the service to pass the buck, the resulting centralised systems then become a priority target for evil-gitsTM and TLAs
*Yes, IOT & home routers are generally pants for security updates - that's the underlying problem here.
Biting the hand that feeds IT
