Reply to post: I've got a solution - straight out of the automotive industry

Microsoft still longs to be a 'lifestyle' brand, but the cupboard looks bare

Waseem Alkurdi

I've got a solution - straight out of the automotive industry

Can't Microsoft create a new company that focuses on consumer (or even luxury) hardware, like Toyota's Lexus, Hyundai's Genesis, or Honda's Acura?

Or even closer yet, BBK's OnePlus (which was a huge success!)?

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