"It's not a lack of awareness, it's a clear admission from within the security industry itself what a pain in the arse it is to sign in again and again dozens of times a day with different credentials."
BTDT. Back when I was managing a fleet of servers I had to login to over 20 different system after a network outage. These were systems which would lock you out after too many password failures. A single password per group of logically related systems was the sanest choice.
Fortunately there was a smartcard system for the PC, so at least I didn't need to remember all the separate passwords for mail, timesheets, project management systems et al that ran on that.