Marketing are behind
Waiting for Apple to start using their privacy, updates and security more in their marketing.
With a fruity device it’s good for all updates for 5+ years, Apple don’t sell all your private date to advertisers, they even seem to be against your phone being hacked in seconds.
Compared to android which Rediculiouly easy to break into, no updates, unless your on a flagship and limited to a very little for a few years. All your data is slurped, packaged and sold. And you pay again for the phone.