Devil's Advocate
As a deterrent to opportunistic sneak thieves it should work well, assuming it never becomes a common item. Trouble is, the price. Usually such low level protection is low cost as well. Apparently it's meant for the boutique crowd who only care that it's fingerprint-ready. Presumably such people aren't that concerned about monetary losses anyway.
I see it as the iPhone of locks.
Biting the hand that feeds IT
