This is only surprising to the tech industry
Our benighted tech industry specializes in creating widgets and software that do... well, SHINY! Hey, I made a Thing! Don't really know what it's good for, doesn't replace anything else, but let's convince everyone they need to buy one! Problem is, we don't buy it. Literally. Only the tech press is surprised when that happens.
Seriously look at "wearables" for a prime example. All we've heard for ten years is how Wearables are going to be in everything we buy and will transform our lives! Except they stubbornly have not. Swap out the names - AI, wearables, self-driving - and you find the same breathless insistence that it's the Future Now! Oh, and pay no attention to the failed products behind the curtain.
Biting the hand that feeds IT
