Re: This generation has decided not to pay for anything
Maybe they just don't want to pay for stuff they don't want.
Like bandwidth allowance being consumed by crap irrelevant adverts that only destroy goodwill for the company trying to advertise.
I've started experiencing page content that won't load because it's waiting for the ad broker service. So it's a waste of time too. Sometime when the ad covers all the content, I just hit the back button leave forever.
This is why ad revenue is going down, because it'snot as good an advertising medium as expected. Because it pisses people off.