Gah!
Instead, the free market will come up with all sorts of innovative ways to give consumers the power to decide, rather than rely on "heavy-handed government supervision."
This is why I despise libertarianism. It all boils down to "Screw all of you, until enough of you notice and we have to come up with a new way to exploit you, but in the meantime we're not going to let you use the law to stop us and you have to rely on finding a company who will screw you less until the rest of us decide there might be some money in doing the same." Not everything in life can be reduced to a free market, you wilfully blind motherfuckers.
(Rant over. I apologise to any lowlife libertarians whose precious feelings were hurt by this.)