Re: Consent
"Lord Lever. Obviously got it right as Unilever is still a big thing."
"There’s a famous quote, most reliably traced to the retail magnate John Wanamaker: “I know half of my advertising is wasted. The trouble is, I don’t know which half.”"
I was under the impression that this particular quotation has been attributed to many people, and was probably not said by any of them.