Re: Consent
might not be wanting to have ads displayed in an untargeted fashion.
It is targeted. By context. The best targeting there is and the best targeting there can be.
The scumbags should get on with the program and comply with legal reqs.
Google will need to do more work though. The apps should now start supplying as much context as it can extract from a webpage. If it was Google from 15 years ago this would not be an issue. Google in 2018 - it quite likely will be. It has acquired some of the worst large company characteristics.
Biting the hand that feeds IT
