It's artificial but it's not intelligent
These chess programs can beat a human at chess. That's not AI. That's beating humans at chess. Totally different. Humans can play chess, discuss where to eat afterwards, walk their dog and then help design a machine that can play chess. Humans also invented the game of chess in the first place. That's all intelligence. Humans invented the game of chess for various reasons. If 'software' ever invents a game, t won't be for any other reason than it was told to by programmers.