Reply to post: How can we make money?

You love Systemd – you just don't know it yet, wink Red Hat bods

Tim99 Silver badge

How can we make money?

A dilemma for a Really Enterprise Dependant Huge Applications Technology company - The technology they provide is open, so almost anyone could supply and support it. To continue growing, and maintain a healthy profit they could consider locking their existing customer base in; but they need to stop other suppliers moving in, who might offer a better and cheaper alternative, so they would like more control of the whole ecosystem. The scene: An imaginary high-level meeting somewhere - The agenda: Let's turn Linux into Windows - That makes a lot of money:-

Q: Windows is a monopoly, so how are we going to monopolise something that is free and open, because we will have to supply source code for anything that will do that? A: We make it convoluted and obtuse, then we will be the only people with the resources to offer it commercially; and to make certain, we keep changing it with dependencies to "our" stuff everywhere - Like Microsoft did with the Registry.

Q: How are we going to sell that idea? A: Well, we could create a problem and solve it - The script kiddies who like this stuff, keep fiddling with things and rebooting all of the time. They don't appear to understand the existing systems - Sell the idea they do not need to know why *NIX actually works.

Q: *NIX is designed to be dependable, and go for long periods without rebooting, How do we get around that. A: That is not the point, the kids don't know that; we can sell them the idea that a minute or two saved every time that they reboot is worth it, because they reboot lots of times in every session - They are mostly running single user laptops, and not big multi-user systems, so they might think that that is important - If there is somebody who realises that this is trivial, we sell them the idea of creating and destroying containers or stopping and starting VMs.

Q: OK, you have sold the concept, how are we going to make it happen? A: Well, you know that we contribute quite a lot to "open" stuff. Let's employ someone with a reputation for producing fragile, barely functioning stuff for desktop systems, and tell them that we need a "fast and agile" approach to create "more advanced" desktop style systems - They would lead a team that will spread this everywhere. I think I know someone who can do it - We can have almost all of the enterprise market.

Q: What about the other large players, surely they can foil our plan? A: No, they won't want to, they are all big companies and can see the benefit of keeping newer, efficient competitors out of the market. Some of them sell equipment and system-wide consulting, so they might just use our stuff with a suitable discount/mark-up structure anyway.

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