Unmasking the cost...
The interesting part for me is that this is the first time I've seen a detailed analysis of the cost to the owners of the pwned devices. As opposed to the costs borne by the target of such an attack.
If anything were finally to wake up the IoT industry to the importance of securing their sh!t, it will be their enterprise customers asking them how they will prevent this sort of unexpected spend from the tens or hundreds of thousands of devices to be deployed.
Ambient and edge compute could well become a massive revenue drainer for the unaware.