Re: Perceptions of drinking habits
Exactly! It's relying on self-reporting, which as anyone who has a regular medical knows involves taking what you think the safe limit is supposed to be and removing a few so you look like you take a responsible approach to your health.
So like you I'd ask what sales are doing, and what the incidence rates are for alcohol related diseases. Without that information the survey is pretty much irrelevant as people lie.
Biting the hand that feeds IT
