The royal WE?
“We’ve come to accept a premise around advertising today that users need to trade their privacy and data in exchange for personalized, high quality experiences, ...”
Not all of us have! The highest quality user experience I can define is no adverts at all. When I want you I'll call you. Until then leave me in peace. I'd happily donate for a good quality bloat-free non-intrusive product, but I wouldn't give a plugged nickel for any of the current browsers.