I must be missing something
The simple bar chart indicates that Apple has gotten 16% of its buyers (same number as last year? Who knows from the graph) to buy a device that's 20 - 25% more expensive than anything they had in their line last year, while still offering a wide range of device prices. If the absolute numbers and percentage margins are similar to the previous year, then Apple is presumably making more money. I believe that's what corporations are meant to do, but I, well, might be missing something.