The article bottom line: "It just sucks money out of the poorest people."
That's what they aim for. That's an industry that doesn't create real value, just destroys it.
It's strange how people loathe companies like Microsoft or Oracle - which in many ways deserve it, but at least, actually created real products for real needs - while they're still in awe towards companies like Facebook which are built from the ground up to take advantage of them exploiting their weaknesses, in exchange for some candies.