Re: You call that a banhammer?
Oh look, the House has their own BROWSER Act: https://www.congress.gov/bill/115th-congress/house-bill/2520/text and it's been reported (and ignored) here: https://www.theregister.co.uk/2017/05/22/house_gop_takes_crack_at_isp_privacy_bill/. The CONSENT Act is just an amended version of this.
These companies are only worth $1.5 trillion as long as they can please their users and advertisers. It's becoming difficult to have it both ways.
Government agencies will be brought to heel when their data hoarding & leaking RUINS a sufficient number of Congressmen's and women's lives. It's only a matter of time.