Glossing a commercial turd
With A380 orders drying up, Airbus would appear to be clutching at straws to justify an airframe a lot larger than most airlines now want. With London to Sydney non-stop by twin motor possible in the next few years, and no outstanding orders for 747 passenger planes, the whole concept of huge aircraft appears to have become a niche use case, with those niches unlikely to fund the future or further development of such large aircraft.
Emirates desire to build a hub in the middle of nowhere, served by A380s is evidently one such niche.