Reply to post: Re: Big John

German sauna drags punters to court over naked truth

diodesign (Written by Reg staff) Silver badge

Re: Big John

"Wait, so you guys actually earn less on non-IT stories?"

The Bootnotes are a bit of fun. They're not the focus of our ad team. They're not even a traffic driver - stuff like cloud services going wrong, scandals, security cockups, operating system bugs, and so on, bring in the millions of netizens.

"And if you get just a bit too raunchy, those big advertisers will shy away"

That's not how it works. We sell ad space next to IT stories to IT vendors and providers. These companies want to reach technology workers, and show off their wares and solutions to folks in the industry, so that's why they direct their advertising there. Sometimes, advertisers will run their ads across the whole site. It's really up to them.

The Bootnotes are a side channel of amusement. Advertisers know these off-topic stories are part of the site's charm and heritage. If you're flogging an SDN switch, you probably want that to appear next to networking articles for maximum relevant eyeballs. OTOH you might want to run your ad sitewide. Whatever the advertiser and our ad team strike a deal on; us journalists aren't thinking about it.

C.

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