The timing on all this is a bit convenient. The way I see it from May (GDPR) both Google and Facebook and any other social media for that matter must get users to opt-in to specific uses of data, no generalisations and they can't deny a user access if they opt-out. Therefore with all this fresh in the minds of Europeans I really can't see many people opting in when given the choice so where will this leave these companies? They could flout it but is it worth the risk with the fines? Interesting times ahead though I'm sure these companies have already been working hard to get round it.