All part of the 'Shadow Profile' Economy
This medical slurp is just part of wider use of data-brokers to get more and more Offline data and pair it with Online profiles. We know from other EU Data Protection bodies (not the Irish-DPC they're complicit), that Facebook tracks everybody. Any visitor to a website that shares data with Facebook or hosts a Facebook-like button, plus all the info from Data Brokers from Experian to Acxiom. This happens even if you're not a Facebook user, or have closed out your account #DeleteFacebook.
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So how are ex-users / non-users of Facebook supposed to Opt-Out?
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There's no way! Everyone is being tokenized all the time, and that activity is then tracked / traded / shared and leaked! Its this 'Shadow Profile' economy that's most disturbing and creepy, and deserving of extra scrutiny.
Next week when the CEO of Facebook appears in Washington, I fear this is all going to be lost on them. With Zuckerberg controlling the discussion points (weaponizing the narrative as they say), this will all get lost in translation. No doubt Zuckerberg will promise fixes and changes to Facebook, but how is any of that going to fix 'Shadow Profiles' and merging of offline / online data from 3rd-Parties etc!
Only now after the Facebook/Android message slurp revelations, are users waking up to the fact that its often their low-hanging-fruit friends / colleagues / family, that are ratting them out to giants like Facebook (by either being naive and sharing too much or not understanding how the process works).
......'We are the native people's now'......
Biting the hand that feeds IT
