Tim Cook's claim that Apple don't monetise customers through data is completely specious - I'm surprised it isn't more widely challenged.
Random example: here is a link to Apple's "advertising guide for news publishers" and associated "Workbench" tool
https://developer.apple.com/library/content/documentation/General/Conceptual/News_Advertising/WorkbenchHelpBasics.html
Biting the hand that feeds IT
