“Consumers prefer a personalised experience,...“When you walk into that restaurant they know the food you want to order, they know your drink."
Actually, when I walk into a restaurant I want to read the menu and wine list and order what I want depending on what's on there, what I like and what I want to spend. Providing that, that's personalised service. The alternative sounds too much like foisting on to me what the restaurant wants to sell.
Biting the hand that feeds IT
