“Consumers prefer a personalised experience”
Which usually means someone who listen to you, maybe give advice, but never tries to force you into buying Spam because it's the only product it has to sell...
These people are so full of contempt about people they really think they "know better" - while they are just among the most stupid around, just they find people stupid like them who let them destroy everything slowly... a very nice world, when all your "wishes" are driven by a machine run by idiots.