Re: Mail/Express Axis of Evil
My dad used to get the Express because it had good sports reporting (he'd read it from the back first).
Then it got bought by a self-interested pornographer, merged with the Daily Star (a paper that used to give me a headache just from the look of the font), developed the aforementioned headline style, became a parody of a proper newspaper, before being recently sold to the Mirror Group after 17yrs of drudge.
Headlines in the Desmond years tended to run on a repeated loop that included weather-related calamity, and how one simple tablet, probably a vitamin, could prevent memory loss and dementia. The irony of repeating that story every 4-6 weeks was almost certainly lost on the readership.