Re: But... "hoppy" _is_ an unpleasant flavour
whole IPA fad
IPA wasn't a fad - it was an attempt to make beers that could survive being taken out to the Empire trrops in far-flung foreign parts without going bad.
Most beer at the time had limited hops since it was (generally) made and drunk in the local area and within a couple of days. But the beer for the troops in (say) India had to be able to stand a 6-8 week ocean voyage without going bad[1] and it was found that increasing the hops did that.
Hense IPA was made - not as a fad but so that the troops had something to drink other than local beverages of dubious provenance.
[1] The Navy approach was to add cheap brandy or rum to the beer and make grog. And, once the beer had run out, the added spirits also helped to make the water potable and (at least) minimally palatable