Beware faked rationales
They've been trying to push GM frankenfoods on us for years based on the easily refutable lie that the world will starve if we don't all surrender and eat it. Note that this yeast strain will presumably be licensed so breweries will either be prevented from growing their own yeast in the traditional manner, or will have to pay a regular monthly license fee in order to do so. The parts of Herefordshire and Kent where they grow hops look environmentally rich and diverse to me.
Of course the employees of the evil corporation which wants to foist this on breweries and drinkers can be encouraged to say it tastes good. I guess they would, wouldn't they.
Biting the hand that feeds IT
