Reply to post: "advertising has forgotten is that over saturation desensitises."

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Anonymous Coward
Anonymous Coward

"advertising has forgotten is that over saturation desensitises."

What makes you believe it has forgotten it? TV commercials are a "fire and forget" weapon, you fire a barrage of ads and hope some would stick to the target audience, especially with generic channels. With some more specialized channels you can target ads better, but you'll also know you'll reach a smaller audience.

There's also the issue of cost - creating a TV ad can be very expensive - you may have not the luxury of making several different ones for the same product. That's different with interned ads and propaganda. You can be far more subtle, and it can be cheaper.

"Identifying certain cliques and the leavers to manipulate them is hardly new"

No, but you can identify and manipulate far smaller groups today. Society is far more fragmented than it was a century ago - you no longer have the mass of blue collars, mine workers or farmers to "whip up" - and those smaller groups may have conflicting interests, so you have to target them separately, and show them each their Bogeyman.

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