Reply to post: Re: "actually using that to produce a strategy that worked"

Facebook confirms Cambridge Analytica harvested profile data

Teiwaz

Re: "actually using that to produce a strategy that worked"

and that, like advertising, knows very well how to take advantage of people's weak sides.

The main thing advertising has forgotten is that over saturation desensitises.

Over eager to have the client pay for more, or the client wanting more, they lay it on too thick, too often and the same campaign for too long. People tune it out.

As I don't watch TV any more, when I do pass an advert on the TV, I find myself caught by it, the 'callouses' I'd grown when viewing regularly have grown thin with lack of 'abrasion'.

If, however you are feeding a message people want to hear, or welcome, it's a different matter. They will seek it out. Identifying certain cliques and the leavers to manipulate them is hardly new, and doesn't need big data - people have been doing it for centuries to whip up mobs for their own advancement.

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