Curious
He set up a similar firm called Eunoia Technologies to do more ethical marketing, taking a copy of the data with him,
If the article is correct and I understand it, Wylie comes out of this smelling strongly of excrement. Seems he was happy to work for CA for some years including setting up the deal with Mercer, leaves in 2014 in a huff*, taking data with him that he's alleging even CA didn't have by rights, claims to know that CA used that data two years after he left for other purposes, and then the stylistically challenged tit describes himself as an "ethical marketer". There's an oxymoron if ever there were one. Mind you, at least he's going the full monty, and dressing as a comedy hipster twat.
* People are often reported as leaving in a huff. From the typical circumstances, I suspect a huff to be a small, eco-friendly pedal cart. Something like a Little Tykes Cozy Coupe, but made from dried pressed soya curd and sustainably sourced bamboo.