Re: Business Model:
Lie, Cheat, Rape and Murder the customers ?
Those are just sidelines, the actual business model is simply to use predatory pricing to drive established taxi firms to the wall.
This is illegal under EU law:
"Under Article 102 of the Treaty on the Functioning of the European Union, pricing below cost is prohibited where the seller has a dominant market position and the pricing will have an anti-competitive effect."
It's badly worded legislation because currently Uber does not have a "dominant market position" but is seeking to attain one.
It's also against the anti-trust laws in the USA.