A lot of profit
A price rise of 3 percent on millions of chips is a lot of profit for Samsung. It is just like Apple , creating an artificial shortage and a sympathetic media story plant, gives the sales a massive boost.
Floods in Thailand affected a handful of factories, yet it took more than 3 years for prices to inch downwards, worldwide. All the manufacturers elsewhere made a pretty penny in the meanwhile, rubbing their hands with glee. Wink wink, nudge nudge.
Would you put it past Samsung to to do a similar dirty one? Thought not.