woah woah, slow down, it's not like online distributors dont have any costs. they still have staffing, warehouse, distribution, utilities, packing, support, management, marketing.
Too true, but I was looking only at the EXTRA costs of a bricks and mortar retailer.
Maplin still needed warehousing, stock control, picking, warehouse-to-store logistics, not to mention the costs of their own dismal online presence. Warehouse to store logistics will be cheaper than warehouse to consumer, but then there's other costs of retail outlets like "shrinkage" that probably offset the lower logistics costs of bricks and mortar.