Reply to post:

Maplin shutdown sale prices still HIGHER than rivals

d3vy Silver badge


Thats just wrong though isnt it, because plenty of places have bricks and mortar shops and price match with online retailers.

Not just in IT either Go outdoors has a policy where you can hand them a item at the till and say "Its cheaper on site xyz" and a few minutes later you get the item at the online price.

PC world also do it for *some* items.

I'd also point out that online retailers still have physical buildings holding their stock - they employ more pickers and packers and have higher distribution costs than companies like maplin supplying primerally though physical shops. Im also certain that online retailers have to pay a shit load more in IT costs than companies like Maplin.

My original comment was that if they lowered their prices they would have probably sold more - higher quantity of sales with a lower margin is preferable to high margin with almost no sales.

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