Double Meh
Like anything else that becomes commoditised it will cease to be exciting. Everyone has a black (a switched off screen is always black) oblong that does smartphone things.
Washing machines were exciting technology once. You can still see manufacturers trying to build excitement into new features but really, as long as they wash clothes no one really gives a shit. They're more bothered about capacity and reliability than the machines having the highest rpm by 3 or a new and exciting colour scheme (although they do try that).
It's the same with phones apart from tech nerds no one is going to care much any more until they do something dramatically different. Even different form factors or folding screens, it won't matter much for long it's still a phone.
People will start to care about initial cost, battery life, warranty length and not a lot more.
Biting the hand that feeds IT
