Data Dark Ages
This will be the census of the Data Dark Ages. There are too many people who wont trust an online survey. Im just thinking of my parents, their mates, my mates parents and their mates. "Oh online survey, wont be trusting that", and I cannot blame them.
Most of my mates have real fancy smart phones but are generally inept at using them. They have traded their laptops/desktops for smart phones and wont be spending any time filling in an online form like the census.
Yes it costs money but after the Car Tax** someone needs to the give the Mandarins a good shake and tell them its too early for this type of survey.
Im no luddite but there are quite a few folk out there that are when it comes to this type of thing.
** http://www.bbc.co.uk/news/business-42009111