He is alowed
He is allowed to be against things and not have the best grasp of tech and self promotion online/PR stuff.
It's not like 'owd Neil sat there typing it out onto whatever platform they use.
I'll have been emailed to someone who works for him with instructions regarding which platforms to put it out on.
I don't think he'll have been heavily (at all) involved with the delivery of said content, the design of his website or "his" use of social media.