Take risks - instead of being stuck in the outlook of the conservative German manufacturing behemoth.
Be first - to market instead of constantly following the trend and playing catch-up.
Launch something as minimum viable product - instead of taking longer to come up with a gold-plated, all singing product at launch where that last 20% of functionality will be used by 2% of the people buying the product.
Not sure they're talking about cutting corners or risking anyone's health here. It looks much more like an attempt to change the ethos by being quicker and more 'agile' within the market place.
Biting the hand that feeds IT
